Advisor & Growth Partner
helping CMOs and senior leaders create plans and remove obstacles to strategic, sustainable growth.
Hi, I’m Amanda Hornyak, and I offer business leaders additional senior leadership capacity so that they can work with greater focus, impact, and ease— without additional headcount.
As both a consultant and a corporate leader, I’ve worked closely with CMOs for over 15 years. Let’s see if I could be a helpful resource to you.
Markets are cautious. Budgets are tight. Expectations are high.
You’re in this role for a reason. You have proven your ability to lead strategic growth. You are ready to take on AI, navigate economic uncertainty, and get to the next level.
The executive team needs you. And you need leaders you trust.
Leaders that will see the opportunities, lead the transformations, build the relationships, optimize the processes and infrastructure, protect the culture, and deliver consistently high outcomes. So that you can focus on protecting the business, moving executive priorities forward, and finding new opportunities for growth.
If you have bigger goals than resources. If you need creative solutions to stubborn problems. If your board wants to see transformation.
I’d like to support you and your team.
How we can work together.
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Brand, Positioning & Messaging
Growth & Revenue Enablement
Customer Experience & Retention
Organizational & Operating Model
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Whether it’s an executive request, a strategic transformation, or addressing a business or marketing challenge, allow me to lead this project for you.
Examples of special projects include rebrands, website redesigns, GTM campaigns, message frameworks, AI adoption, and RFPs and agency consolidation.
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Expand your marketing team’s capacity without the commitment of a full-time hire.
Whether I’m a team leader or an individual contributor, I’ll be responsible for the planning, execution, reporting, and day-to-day decisions of an assigned marketing function.
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As your resident Brand Advisor, I provide ongoing, senior-level guidance to help you refine strategy, align your brand and customer experience, and drive long-term business impact.
This is a retained engagement beginning at $3500 per month.
Who protects & builds your organization’s brand?
As we enter an unprecedented era of economic uncertainty, AI-led transformation, and heightened customer expectations, brand strategy will serve an increasingly critical role in how leaders protect revenue and market share. Businesses in competitive markets will be required to adapt their positioning strategy as markets fluctuate, will be measured by how authentically they deliver on their promises, and will be judged by their responses to current events. They will need to re-think how they engage buyers and mitigate customer attrition.
Prior to leading brand strategy for an international, publicly-traded corporation, I led 21 re-brands and consulted many more as an independent brand strategist. Even early in my career, I was working for agencies as a brand planner. Brand strategy remains a special focus of my career and current consulting practice.
Let’s discuss how improving the strategy, management, or activation of your brand could drive your organization forward.
Years of Executive Leadership
5
Over five years in executive marketing leadership roles, I’ve carried real accountability for growth, alignment, and outcomes. My strength lies in quickly synthesizing ambiguity into strategy—helping executives see the system, the tradeoffs, and the leverage points when everything feels noisy. I’ve partnered closely with CEOs, Sales, and Product to make hard prioritization decisions, navigate competing pressures, and translate strategy into organizational action. I understand the weight of the seat—and the isolation that often comes with it.
Years of Strategic Consulting
10
Across a decade of consulting, I’ve worked with leaders inside complex, fast-moving organizations to design informed, sound strategies and architect clear, actionable paths forward. I’ve led positioning, messaging, and go-to-market strategy for complex products and services, translating abstract ideas into narratives, frameworks, and tools teams can actually use. I understand how buyers think, how markets respond, and what it takes to build a profitable customer portfolio.
Don’t miss a beat.
Keep to your goals and commitments with confidence and agility. Help your team move faster and yield better results. Scale without adding headcount or project delays.
Let’s get to work.